What's the Story?

Our business-to-consumer values are in place to produce and deliver well designed gym wear and casual wear that ignites motivation, focus and emotional feelings through the use of organic materials and word-play. Our text slogans are designed to complement the inner emotions felt through exercising, self-growth and well-being.​

Our apparel business began with the name I'AM COLLECTION, the I'AM slogan was formed based of the idea of introspection and a belief in one's self. It can also be portrayed as self-centred, but in the terms of positivity, confidence and a desire to succeed.​
The term COLLECTION was used in order to add inclusion and exclusivity of being a part of a collective, a family, a unit. Our long-term goal is to become one of the most upstanding gym wear – casual wear brands, focused on self-improvement and growth.​

Mental Health and Mental Awareness is an issue that needs to be highlighted more today then ever.
With the state of the world today, the damage it is causing to peoples well-being is greater and growing each day.
At I'AM COLLECTION NGU, the mantra is self promotion, and motivational. Wearing a piece of clothing that allows the wearer to share a message to themselfs, as well as giving a little bit of encouragement to others. It all helps to build confidence.

We are trying to build a family, a collective that will "Wear it, and Share it" and display positive and inspirational messages openly and silently that will touch another persons emotions, when they may need it the most.

The term NGU means to "Never Give Up"​

Motivational - To elevate ones focus to succeed​,

Inspirational - To share and wear our products for others to feel positive.

Manifestation - To display an emotional connection to the brand​.

Comfortable - Consumers to feel comfortable and trust in the fabrics used.

​Warmth - For the consumer to feel a sense of warmth when wearing our products​.

Claret Red Bar-Code?



The I'AM Collection overall is gorgeous. From the colours, quality and design and meanings.

My Favourite out of the collection has to be the Camo Hoody. Oversized and still flattering. Easy to workout in and comfortable. Perfect for these cold days!

Highly recommend I'AM Collection to wear in the gym and as lounge wear. Definitely going to be a well known brand.

Hazell Rose Quinn

The I'AM COLLECTION brand is stunning and the quality of the products are perfect!

The hoodies are lovely and soft on the inside and for those winter workouts for lounging around in, my personal favourite being the Mango Eagle hoodie.

The Collection is more than just a clothing brand, its values remind you to stay motivated and inspired!

Summer Claro

So happy with all my I'AM Collection NGU clothing. Head turning clothing that gets the right positive attention. All the products I have feel great and wash amazingly. I can not wait to get my hands on the next collection. 

Warren Matthews

I've been wearing the I'AM Collection NGU  since it was released, not only are they stylish and comfortable, but they have never become out of shape or changed in quality.

As a fitness fanatic I fully recommend using this brand for your gym days and every day wear.

Rebecca Kearns

Love the I'AM COLLECTION NGU hoodie. Really comfortable, washes well and the sizing is spot on.

Lena McGrath